After 8 months in "business" I've finally come around to putting some more thought into how my jewelry is shipped out to customers. Once again, seeing examples online and taking note in the boutique stores, I saw that I could make a few holders made out of heavy stock paper. And so, with a few watercolors, my frame stamper, and some gold acrylic paint, I started creating. The end result, is an artistic visual, using my favorite colors for a cohesive look. It also helps to offer up each design, as something that could be found in your local boutique store.
So how much does the packaging affect a customer's view of what they've just spent money on? Research shows that if you are able to invest in slightly better looking packaging than the cheapest option, your customers will believe they are getting their money's worth. I too, feel better about sending off that necklace that seems slightly elevated with a piece of artwork and my logo on it.
Progress...slowly but surely. I'm still finding ways to get my business off the ground.
What have been the best steps you've taken to seeing more sales? Share in the comments below, am always glad to learn. :)