Friday, July 7, 2017

Fixing Up Your Tags & Joining FB Groups

Holy Moly, I thought  my older products from a few months ago, were finnnne. No sirree, the tags were not well thought out and didn't jive with the titles. I think I've gone through all of them now, and reworked them. But it's not like I'm now getting hundreds of views, based on this small change, but I know it helps.

It's now been about a month and a half since I entered a Loop Giveaway on IG. My follower numbers are hovering around what I ended up with after that contest. So what does that tell me? I need to do more. What a chore! I've been posting almost everyday, except weekends, and sometimes 2xs a day. This is attracting new viewers, and followers, but I wouldn't say it's growing my "Tribe". I need to look into that still.

Are you growing your IG "Tribe"? Send me a comment and let me know how it's going.

I've also joined a few FB groups for Makers, but honestly, I can't find the time to contribute much. Even though I would love to. People write that through groups, they've found their customer base. Will just put that on to my list. Groups I belong to: Creative Movers and Shakers, Handmade Seller, Etsy Shop Help, & Handmade Journey. What groups do you belong to?


Monday, June 19, 2017

Time to Get Serious About SEO

Ok, I'm now into month 4 and a half of trying to sell on Etsy. There is soooo much information out there, it's really overwhelming. But that's a good thing! It's just that I don't have enough time in a day to fully digest the copious amount of videos and articles covering how to market your shop.

This morning I spent a few hours re-listing some of my older items, and double checking the titles, tags, and information on each listing. Or at least, until I started going stir crazy because I knew I had to get out to the market before it got too busy. To my surprise, the older listings didn't have the latest "Important Info"! Oh boy. So, I had some work to do.

Let's see if changing the titles and tags will affect views and hopefully sales. I know it should, I just don't know if I'm doing it correctly. As I type this, I'm listening and watching a video on "How to get buyers to your shop". Yes, I'm multi-tasking! There's only 30min left till my afternoon will be filled up with chauffeuring, cleaning up the kitchen, and doling out snacks.

Items on my To-Do List for this month:
• Contacting local and not local shops that sell Artisan wares.
• Posting and interacting on IG at least 5 days a week. I don't tend to post as much on the weekends, because not much creative work gets done in the house when it's full.
• Read articles on SEO and building up a "Tribe" of followers on Instagram.
• Think about creating separate Instagram and Etsy stores for artwork and jewelry bowls/jewelry.

So that's about it. Onwards and Upwards. I hope.

Tuesday, June 6, 2017

Renew or Not to Renew on Etsy?

Recently, I finally came up to my 4 month expiration date for my first few Etsy items, posted in my store. Should I renew them in the hopes that my store will soon get the traffic I crave? Or should I hold them back so that when I finally approach those stores I have my eye on, I'll be able to show them some products that are not currently listed in the store? Hmmm. I'm betting that holding off on the 12 items will work out, at least until I speak to someone at a bricks and mortar store. There are also new products I haven't even listed because I might want to sell them on consignment.

Tricky.

What's the 411, if you know? Would love to read any suggestions from others out there who have gone through this.

Sunday, May 28, 2017

My Experience with a Loop Giveaway on Instagram

To be honest, my first experience entering a loop giveaway, was not pleasant. I mean, really? I have to follow stores I'm really not interested in, and then wait a few days to a week to find out if I won? The directions were even a little screwy. Do you tag other stores on all the IG feeds you're supposed to be following? I didn't have a clue. Then I decided to join a loop giveaway to see what the fuss was about.

The Hive Handmade was the organizer. There were 8 other stores involved. At first I was a little overwhelmed with the details and preparations needed to be done for the contest. I've never really dealt with reposting yet, and have never tagged an image with an IG handle. So I learned as I went along. The organizer was very helpful, and the stores involved, were welcoming. It really felt like a camp almost, where we were all in this together.

When the contest launched, it was fun to experience so many follows and likes. At the end of the day, I'd say it was a positive experiment. I started off with 225 followers and ended up with 305 followers or so when the contest ended. Since then, I've lost a few, and gained some others reacting to my newer posts. Seems like I've been getting quite a few bots probably, following me. IGers, who don't exactly look like shops that would be following me. No doubt, looking for a reciprocal follow. Sometimes I follow, and sometimes I don't. I'm still trying to follow only those that interest me.

So, I think I'll do another one, for sure, but I'm not sure I gained followers that will necessarily be buyers from my shop.

Sunday, May 7, 2017

My Experience with Publish Craft & Etsy Hunter on Instagram

Just yesterday, Publish Craft, posted an image of my "Gold Collection" jewelry bowls, on their Instagram feed. They have 134k followers, and the average likes per image they post, is about 1k, give or take. After a couple of hours, my gold bowls image garnered 1k in likes. Not a huge change in followers. Seems the majority liked the image and that's about it. But it was still a great feeling to see the positive likes. I think it went live around 7pm EST, on a saturday night. So, overall, i'm very pleased with the back and forth with Chris, at Publish Craft, and the willingness to work with me in choosing an image to feature. I'd most likely work with them again.

Etsy Hunter, on the other hand, only gathered around 448 likes. Could it be the time of day, the image, the txt used describing my wares, or the usage of the same exact tags I used for the same image? I don't know. But there you have it. For $23, I probably won't be running back to use this form of marketing dollars. Publish Craft was having a special price break, so I got the spot for $13. Now that's a bargain.

Baby steps. And boy does it ever feel like BABY STEPS!!!

What's your experience with using these marketing companies on Instagram?

Wednesday, May 3, 2017

I'm Featured on Etsy Hunter!

Ok so, it doesn't sound as thrilling when you hear I paid $23 for the honor. But they say they "choose" who gets to be featured on their IG feed. So that means we're all really good, right? Sales galore, I'm ready for ya! Post time was at 4:24pm, to be exact. Normally, each post is getting roughly 1k likes. As far as followers, who knows. It really depends on the product, the image chosen, and the tags used. Now, get this, I noticed the tags I wrote up myself, for the image Etsy Hunter ended up choosing, were used again by Etsy Hunter! Now that was weird I thought. Shouldn't they have used their own magic mojo combination of tags that grab the most eyes? Hmmm, I'll have to enquire about that.

So, last time I checked, the post has garnered about 293 likes at 8:25pm. A few followers, but who knows who are following because of them. Maybe it's from my own feed.

Tomorrow will be like xmas morning to see how many eyeballs have liked my bowls.

Monday, May 1, 2017

Feature coming on Instagram 5/3/2017

As I continue to market myself, I decided to do one of those paid feature options I'm seeing so often on Instagram. Etsy Hunter will be feature my store for 5 days. Starting at exactly 4:24pm this Wednesday, they will pick one of my images from my IG account. Let's see how much of an impact it makes. Anyone out there go this route? What was your experience?

Still adding followers on IG, without following people just because they follow me. Of course the meanies that are just looking for me to follow are still dropping me like a hot potato once they see I'm not going to follow them. Nothing personal people!