Thursday, September 14, 2017

Creating Jewelry Card Holders

After 8 months in "business" I've finally come around to putting some more thought into how my jewelry is shipped out to customers. Once again, seeing examples online and taking note in the boutique stores, I saw that I could make a few holders made out of heavy stock paper. And so, with a few watercolors, my frame stamper, and some gold acrylic paint, I started creating. The end result, is an artistic visual, using my favorite colors for a cohesive look. It also helps to offer up each design, as something that could be found in your local boutique store.

So how much does the packaging affect a customer's view of what they've just spent money on? Research shows that if you are able to invest in slightly better looking packaging than the cheapest option, your customers will believe they are getting their money's worth. I too, feel better about sending off that necklace that seems  slightly elevated with a piece of artwork and my logo on it.

Progress...slowly but surely. I'm still finding ways to get my business off the ground.

What have been the best steps you've taken to seeing more sales? Share in the comments below, am always glad to learn. :)

Thursday, August 24, 2017

I'm Being Featured, As Artist of the Month!!

A huge thank you to Jessie, of Wanderingeducators.com, who has featured me as her website's Artist of the Month. It's an honor, and inspiring to see your images and text up online all together. Hopefully this will propel me to seek out other avenues of exposure.

Here's a direct link:
https://www.wanderingeducators.com/artisans/artisan-month/artist-month-vanessa-pineda-fox.html

Sunday, August 6, 2017

"Pinterest Power" Thoughts So Far

Where does the time go? A month has gone by since my last blog post. In that time, I've purchased and started reading, "Pinterest Power" by Jason Miles and Karen Lacey. The biggest take away so far, is that when you post something to Pinterest, it's always out there in cyber space. People can stumble upon it years from now, and still be directed back to your site. Post something to Instagram? It's old news after a day or 2. Plus, depending on the tags you include, the amount of eyeballs seeing that post, depends on your existing followers and the tags used.

Before IG, I lived and breathed the joys of inspiring Pinterest posts. It amazes me, all the cool crafting, culinary, gardening, interior design, and travel ideas that are out there. But I thought the way to go was Instagram for marketing my new Etsy store. It is for some people, but boy, does it suck a lot of time every day. Which is why, I thought reading this book can help me to elevate my marketing efforts with less time devoted to it everyday.

I didn't realize that naming your board, was just as important as what you pin. It's how people will find your board when they type in a search for particular pins. Also, the title of your pins help in searches too. So each listing I have on Etsy, is now pinned to my store name's board.

Have I given up on IG? No Sirree...I'm just slowly trying to work on the two platforms. There's still so much to read, but this is what I'm learning right now.

Friday, July 7, 2017

Fixing Up Your Tags & Joining FB Groups

Holy Moly, I thought  my older products from a few months ago, were finnnne. No sirree, the tags were not well thought out and didn't jive with the titles. I think I've gone through all of them now, and reworked them. But it's not like I'm now getting hundreds of views, based on this small change, but I know it helps.

It's now been about a month and a half since I entered a Loop Giveaway on IG. My follower numbers are hovering around what I ended up with after that contest. So what does that tell me? I need to do more. What a chore! I've been posting almost everyday, except weekends, and sometimes 2xs a day. This is attracting new viewers, and followers, but I wouldn't say it's growing my "Tribe". I need to look into that still.

Are you growing your IG "Tribe"? Send me a comment and let me know how it's going.

I've also joined a few FB groups for Makers, but honestly, I can't find the time to contribute much. Even though I would love to. People write that through groups, they've found their customer base. Will just put that on to my list. Groups I belong to: Creative Movers and Shakers, Handmade Seller, Etsy Shop Help, & Handmade Journey. What groups do you belong to?


Monday, June 19, 2017

Time to Get Serious About SEO

Ok, I'm now into month 4 and a half of trying to sell on Etsy. There is soooo much information out there, it's really overwhelming. But that's a good thing! It's just that I don't have enough time in a day to fully digest the copious amount of videos and articles covering how to market your shop.

This morning I spent a few hours re-listing some of my older items, and double checking the titles, tags, and information on each listing. Or at least, until I started going stir crazy because I knew I had to get out to the market before it got too busy. To my surprise, the older listings didn't have the latest "Important Info"! Oh boy. So, I had some work to do.

Let's see if changing the titles and tags will affect views and hopefully sales. I know it should, I just don't know if I'm doing it correctly. As I type this, I'm listening and watching a video on "How to get buyers to your shop". Yes, I'm multi-tasking! There's only 30min left till my afternoon will be filled up with chauffeuring, cleaning up the kitchen, and doling out snacks.

Items on my To-Do List for this month:
• Contacting local and not local shops that sell Artisan wares.
• Posting and interacting on IG at least 5 days a week. I don't tend to post as much on the weekends, because not much creative work gets done in the house when it's full.
• Read articles on SEO and building up a "Tribe" of followers on Instagram.
• Think about creating separate Instagram and Etsy stores for artwork and jewelry bowls/jewelry.

So that's about it. Onwards and Upwards. I hope.

Tuesday, June 6, 2017

Renew or Not to Renew on Etsy?

Recently, I finally came up to my 4 month expiration date for my first few Etsy items, posted in my store. Should I renew them in the hopes that my store will soon get the traffic I crave? Or should I hold them back so that when I finally approach those stores I have my eye on, I'll be able to show them some products that are not currently listed in the store? Hmmm. I'm betting that holding off on the 12 items will work out, at least until I speak to someone at a bricks and mortar store. There are also new products I haven't even listed because I might want to sell them on consignment.

Tricky.

What's the 411, if you know? Would love to read any suggestions from others out there who have gone through this.

Sunday, May 28, 2017

My Experience with a Loop Giveaway on Instagram

To be honest, my first experience entering a loop giveaway, was not pleasant. I mean, really? I have to follow stores I'm really not interested in, and then wait a few days to a week to find out if I won? The directions were even a little screwy. Do you tag other stores on all the IG feeds you're supposed to be following? I didn't have a clue. Then I decided to join a loop giveaway to see what the fuss was about.

The Hive Handmade was the organizer. There were 8 other stores involved. At first I was a little overwhelmed with the details and preparations needed to be done for the contest. I've never really dealt with reposting yet, and have never tagged an image with an IG handle. So I learned as I went along. The organizer was very helpful, and the stores involved, were welcoming. It really felt like a camp almost, where we were all in this together.

When the contest launched, it was fun to experience so many follows and likes. At the end of the day, I'd say it was a positive experiment. I started off with 225 followers and ended up with 305 followers or so when the contest ended. Since then, I've lost a few, and gained some others reacting to my newer posts. Seems like I've been getting quite a few bots probably, following me. IGers, who don't exactly look like shops that would be following me. No doubt, looking for a reciprocal follow. Sometimes I follow, and sometimes I don't. I'm still trying to follow only those that interest me.

So, I think I'll do another one, for sure, but I'm not sure I gained followers that will necessarily be buyers from my shop.