Welcome to my Design Blog. As I make my way through the sea of marketing options, I'll be trying to tie Twitter, blogs, Etsy, and Zazzle all together. Phew, it's a lot to handle.
Etsy store: www.VanpinniDesigns.com
This Week's Top 5 Zazzle Stores
Love, love, LOVE this week's store items. Excellent work everyone!
After 8 months in "business" I've finally come around to putting some more thought into how my jewelry is shipped out to customers. Once again, seeing examples online and taking note in the boutique stores, I saw that I could make a few holders made out of heavy stock paper. And so, with a few watercolors, my frame stamper, and some gold acrylic paint, I started creating. The end result, is an artistic visual, using my favorite colors for a cohesive look. It also helps to offer up each design, as something that could be found in your local boutique store.
So how much does the packaging affect a customer's view of what they've just spent money on? Research shows that if you are able to invest in slightly better looking packaging than the cheapest option, your customers will believe they are getting their money's worth. I too, feel better about sending off that necklace that seems slightly elevated with a piece of artwork and my logo on it.
Ok, I'm now into month 4 and a half of trying to sell on Etsy. There is soooo much information out there, it's really overwhelming. But that's a good thing! It's just that I don't have enough time in a day to fully digest the copious amount of videos and articles covering how to market your shop.
This morning I spent a few hours re-listing some of my older items, and double checking the titles, tags, and information on each listing. Or at least, until I started going stir crazy because I knew I had to get out to the market before it got too busy. To my surprise, the older listings didn't have the latest "Important Info"! Oh boy. So, I had some work to do.
Let's see if changing the titles and tags will affect views and hopefully sales. I know it should, I just don't know if I'm doing it correctly. As I type this, I'm listening and watching a video on "How to get buyers to your shop". Yes, I'm multi-tasking! There's onl…
Holy Moly, I thought my older products from a few months ago, were finnnne. No sirree, the tags were not well thought out and didn't jive with the titles. I think I've gone through all of them now, and reworked them. But it's not like I'm now getting hundreds of views, based on this small change, but I know it helps.
It's now been about a month and a half since I entered a Loop Giveaway on IG. My follower numbers are hovering around what I ended up with after that contest. So what does that tell me? I need to do more. What a chore! I've been posting almost everyday, except weekends, and sometimes 2xs a day. This is attracting new viewers, and followers, but I wouldn't say it's growing my "Tribe". I need to look into that still.
Are you growing your IG "Tribe"? Send me a comment and let me know how it's going.
I've also joined a few FB groups for Makers, but honestly, I can't find the time to contribute much. Even though …