What's my Story?

Over the past year and a half, I feel like I've read a lot of advice online and in book form, about how to sell stuff. It doesn't mean I know everything, by any stretch of the imagination, but one little advice nugget, I'm starting to slowly jive to. Which is, "What's your story? How is your shop different than someone else's down the street?" Initially my inner voice would answer, "Nothing, except that I make pretty things". The problem with that answer is that it doesn't help me to get that hook. Something that will drive customers to even want to bother seeing what it is I have to offer. 

It only hit me yesterday, as I was sanding down some new clay bowls, that when I make something, it's not a perfectly manufactured looking product. You can see my finger prints in the clay, the parts where I've pinched down the sides, making it thin. Or on my jewelry, where I've curled gold wire into some funky swirly just to make it secure around a jump ring. 

Could this be what separates my shop from someone elses? Maybe. I'll look into it further and see how it can indeed become my story. Because nobody's perfect, and there is beauty in the imperfect.

Thanks for reading,
Vanessa