Mid February Already!?

Ok, what happened? A month went by already since my last blog post. It's hard. I'll say it. There's a million things you should be doing, you want to be doing, and things you actually get to. This past month, I feel like I've learned a few little nuggets of shaping my business. I finished the "Etsy Empire" book, with some good things to try. But I think the most meaningful take away was this:

You need to express what makes your shop/goods so special. 

This makes sense if you think about the materials you're using. For me, I'm seeking out 14k gold filled, sterling silver, and now Argentium silver, which is a higher quality silver that is tarnish resistant. But everyone else under the sun, or so it seems, is designing jewelry using gold and silver. But, not Argentium! So, taking baby steps, since it is a more expensive metal, I bought some materials to make 2 necklaces. Then I started creating Collection names for the shop. Not just "Jewelry" or "Stone Clay Bowls", but named Collections that can be branded and featured when approaching boutiques.

We'll see where this all takes me.

Onwards! and Upwards!

Enjoy your day out there.